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For printing: 300 dots per inch (dpi) or pixels per inch (ppi) at the target dimensions.
So for a file that is 3″ x 5″, the pixel density for printing is 900 pixels by 1500 pixels.
The larger the number of pixels in a specific area of an original image file, the better the resolution.
Bottom Line on File Formats: For commercial printing, the best format is TIFF using CMYK mode.
For screen projects (Web viewing, etc.), use JPG, GIF, and PNG formats.
However, with more compression there is more loss of image quality. For printing use, it is best to convert the image to a CMYK TIFF.
JPG files are popular for computer and Web use, since the file size is smaller, yet it has a good range of color depth.
For example, a file created in a program such as Microsoft Word or Adobe In Design can be saved in PDF format and then can be widely distributed without worrying if the recipient will be able to read the file.